11/4/2022 0 Comments Beauty match mbc4![]() ![]() The study draws on the euphemistic strategies suggested by Williams (1975) and Warren (1992) and further developed by Al-Adwan (2015) to analyze the Arabic subtitles produced by each media outlet. BEAUTY MATCH MBC4 TVThe first translation was produced by the Arabic TV channel MBC4 and the second by the subscription-based video streaming service Netflix. To achieve this goal, the study compares two different Arabic subtitles of the taboo terms used in the American sitcom How I Met Your Mother. The assumption the study makes is that Arabic satellite TV channels, unlike video streaming services, receive interference from religious, political, and social authorities to maintain a "clean" content and censored language of the shows they air. ![]() The study sets out to examine if different subtitling policy is adopted in each media outlet to deal with taboo words based on the social and religious limitations expected to be found in the Arab society. In May alone, MBC GROUP achieved a total of 6.3 billion on all Social Media Platforms, from which a total of 4.56 billion social video views were on social media platforms tracked by Tubular, including over 2.8 billion views on Facebook.This paper explores the different sets of strategies applied by two different media outlets in subtitling taboo terms from English into Arabic. According to Tubular Labs’ released results for the month of May 2020, the company moved up from 19 th position in April, to the 10 th position on the leaderboard for global media and entertainment entities. In its first month (July 21 – August 21), MBC GROUP contributed to more than 5M watch hours.Įarlier this year, MBC GROUP secured its first Top 10 position for digital and social media video views in the world. We’re excited to see the breadth of content that this partnership will bring to the region” said Moon Baz, Strategic Partner Manager, Facebook MENA.Īctive on Facebook since its year of activation, MBC GROUP currently runs 144 active pages that represent both linear and non-linear offerings, reaching more than 280 million fans to date.Įvery month, more than one billion people visit Facebook Watch. As an established member of the media industry in the Middle East, MBC is in a unique position to develop shows that resonate with viewers in our region and reach new audiences. “Our goal at Facebook has been to support publishers with investments that enable them to experiment with new formats and build sustainable revenue streams on our dedicated Facebook Watch video platform. We look forward to this new milestone between both parties”, commented Mofeed Al Nowaisir, Chief Digital Officer at MBC GROUP. There’s phenomenal value in partnering with Facebook because our joint campaigns can bring even more to our viewers, as well as expand on our reach and frequency. “We have witnessed a shift in how audiences consume content over recent years it is no longer TV in defined settings, but a whole host of content options consumed via various devices anytime and anywhere. The collaboration will also include MBC’s Ramadan line-up for 2021, unlocking 400 pieces of exclusive extra content from premium shows such as The Voice Senior, Scoop with Raya, Al Mirath, Family Feud, and Trending, among others. ![]() Content will involve previews, special behind-the-scenes snippets and more from MBC GROUP’s premium shows and exclusive titles, such as The Voice, The Voice Kids, Beauty Match, Sabah Al Kheir Ya Arab, Family Feud and other Arabic TV series. The one-year agreement will see MBC GROUP’s digital arm share over 20,000 pieces of content across its various Facebook Pages including MBC1, MBC2, MBC4, MBC MASR, MBC DRAMA, MBC The Voice, MBC The Voice Kids and Shahid. MBC GROUP announced an exclusive entertainment partnership with Facebook MENA to develop video content for Facebook Watch that will provide viewers with access to over 20,000 videos from some of the most popular shows from across the region. ![]()
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